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Mobile ordering is not the future. It is the present. However, there are still UK companies and venues that still need convincing – crazy!

When Swoopos created it’s mobile point-of-sale system, we made sure it worked seamlessly with our mobile ordering app, Swoope. Why? Because we recognised that it is you’re your customers want.

When the Swoope App arrived on the Birmingham food and drink scene, we were impressed with how quickly the app was downloaded. Thousands of locals ‘swooped’ onto the app within the first few weeks.

They were quick to embrace the ‘new’ technology and it was amazing to see how mobile ordering slotted into their everyday lives so quickly.

However, whilst consumers are crying out for mobile ordering, they are still only able to use it at a few local hotspots. In the US, mobile ordering is already a $9bn market, and the UK is catching up.

It goes to show that businesses need to get on board with it sooner rather than later as they are missing out.

We have pulled together our top five reason why your venue should be using mobile ordering (and more importantly, the Swoope App!)

  1. Less waiting, more customers

Waiting, waiting, waiting. We are very good at standing in queues. In fact, us Brits spend around 18 hours a year waiting in line… and nearly half (44%) of us think that queuing is worse than washing up! Since it is yet to become an Olympic sport, there is actually no reason for us to stand there.

Time is precious. No one ever says “I wish I had spent more time waiting for my coffee today”, and long lines will have valuable customers walking out the door instead of walking to the tills.

When surveyed, over 89% have left a store as a result of the length of the queue, with around 65% have visited a rival venue straight after in order to get what they wanted.

In steps mobile ordering.

Preordering their food and drink via their smartphone and paying via the app could not be simpler. Then wait for the alert from the venue and ‘swoope in’ to pick it up, and ‘swoope out’ again. Walking past the queues and, ultimately, saving that value asset of time.

Whilst mobile ordering is saving your customers time, it is also saving you time too. Increasing your efficiency – orders are already made and paid for – means you can serve more people. What could be better?

  1. Get personal

Mobile ordering captures some very special data. All the favourite tipples and nibbles of your customers are recorded and available at the touch of a button, which means one thing – you can offer the best personalised deals.

A little bit of personalisation goes a long way when it comes to the offers and savings, and built in beacon technology sends them straight to your customers’ smartphones. When customer loyalty is so important to us all, it is no surprise to hear that this is one of the best reasons to introduce mobile ordering.

In fact, customers often list personalised deals as one of their top three ‘must haves’.

It has been a big attraction for Swoope App customers so far. Deals from their favourite spots pop right to the top of the list so they never miss out.

  1. Be discovered

Sometimes we get a little too comfortable in live. We get on the same bus, walk the same way to work, visit the same spots for lunch, order the same sandwich. We can be little creatures of habit, but inside us all burns an adventurer.

Now we are not saying you have to wait for your potential customers to turn into Bear Grylls. Turning to a mobile ordering app like Swoope can help you reach a whole new demographic in search of a new venue to try or a new dish to tickle their tastebuds.

If they are heading to a new area, one click on to the mobile ordering app could open their eyes to your venue. They will be able to scroll through your menu, peruse your special offers, and preorder what they want.

It could be the easiest way to entice them through the door without having to spend hundreds of pounds of your marketing budget.

Thanks to beacon technology, just by strolling past, potential customers can receive location based updates on your venue - that they might have not have realised was there. Wandering off the beaten track has never sounded so good.

Let’s be honest, who doesn’t like showing off to their friends about knowing all the best places to go!

  1. More rewards, more loyalty

You only have to read our previous blog on customer loyalty to know that it can be easy to turn your heads when it comes to getting the best deals. Traditional loyalty programs are failing. Those paying customers want to see immediate rewards, otherwise the just lose interest pretty quickly.

Mobile ordering is offering a new way of saying thank you, and for your business, it couldn’t be easier. No more little cards that tell you nothing about the people buying your food and drink.

Using Swoope can help you capture the data that matters the most to use and at the same time, reward your customers loyalty with food and drink based rewards, as well as collect points that can be turned into high street vouchers.

Through mobile ordering, you will not only know what they ordered, how many times, and when, but also what they thought of your food and service (users of the app can receive more loyalty points by providing ratings of their experiences).

Knowing more about your customers AND rewarding them at the same time - is there a better benefit than that?

  1. Everyone is doing it

So your parents may have trotted out the old saying “if they all jumped off the cliff, would you?” in a bid to make you chose your own path in life, but there comes a time where you have to do what everyone else is doing.

This can be especially true when it comes to technology. No one wants to be left behind.

You would have to be living under a rock if you hadn’t heard about all the international brands trialling mobile ordering. Domino’s, Starbucks, McDonalds… they have all been taking on the technology – and winning.

If everyone is shouting about the virtues of mobile ordering then it has to be good. The more people using it, the better it will be become and this is your chance to be part of it.

All these people downloading and using the Swoope App everyday can’t be wrong, but they need some where to go. If you are not part of the revolution, you could be missing out.

If you are suffering from FOMO (Fear Of Missing Out) then you need to start embracing mobile ordering today.

If you’re ready to get started with Swoopos & the Swoope App, contact one of our great sales teams today.

Tags: Marketing